Promoting Your Astrology Blog: Keywords and Search Words

To the left is not an instance of blog deja vu, but an illustration of Google’s Search Engines’ inventory of the keywords and search words on a recent blog post. Its no secret that to drive traffic you need to get the attention of the search engines, though some people aren’t sure how far to go with them. This recent post shows quantity counts. The more of a keyword or search word that you use, the more likely it is that Google will recognize that your post is actually about the subject you are writing about.

What you don’t see from this illustration is that Google inventoried everything on the page to see if the content was relevant to the search. The blog title was inventoried, as well as the titles of recent posts categories and also the titles of the Blog Roll. Talk about being thorough!

Since Saturn, from the way the post was written was mentioned umpteem times, the Search Engine felt confident enough, even though in Google’s eyes this blog is only days old, to list this post within the Top Ten results on the search “Saturn Astrology”.

Search Engines Are Not Smart

I mean the above title in a kind way. Search engines are programs that are set up to pick up words that match the words in a query and therefore have no actual intelligence behind them. Because a search engine does not discriminate between the intent of a search and the actual keywords involved, a reader may not get the exact results they are looking for, as any web surfer will tell you. Below is an example of a recent search by an actual reader looking for “world’s best astrology blog sites.”

Here I am the happy receiver of a hit due to a number four placement on this search. If you look at the search carefully you’ll see all the words the surfer was looking for and my blog just happened to have them. Notice also the search engine picked up on the “Bloggie” button I installed. I nominated myself as “The Best Blog about Stuff”, proving once again that any little thing you do to promote your site pays off in some form or another. Keep plugging in those keywords and tags and you too will eventually rise to front page status on a Google search.

Search Engines Are Not Smart

I mean the above title in a kind way. Search engines are programs that are set up to pick up words that match the words in a query and therefore have no actual intelligence behind them. Because a search engine does not discriminate between the intent of a search and the actual keywords involved, a reader may not get the exact results they are looking for, as any web surfer will tell you. Below is an example of a recent search by an actual reader looking for “world’s best astrology blog sites.”

Here I am the happy receiver of a hit due to a number four placement on this search. If you look at the search carefully you’ll see all the words the surfer was looking for and my blog just happened to have them. Notice also the search engine picked up on the “Bloggie” button I installed. I nominated myself as “The Best Blog about Stuff”, proving once again that any little thing you do to promote your site pays off in some form or another. Keep plugging in those keywords and tags and you too will eventually rise to front page status on a Google search.