Promoting Your Astrology Blog: Facebook and Viral Marketing

September 17, 2009

fb-button-logo-purple-backLIke anything in marketing you toss oatmeal at the wall and see what sticks.
I’ve been experimenting with Facebook and its different apps. Facebook has its advantages and as well as its limitations. Unless you put up a Page your audience is limited to your friends. People aren’t used to searching out pages, not just yet, so unless you pay for an ad you are counting on luck to develop your audience. It’s interesting to see who your fans are, and through insights, what demographics you draw. That is valuable information.

Facebook explains their engagement rating:

When you create compelling content, your fans may choose to interact with the material by commenting, liking, or writing on your Wall. These fans help to spread your content virally throughout Facebook, as their engagement leads to organic stories being published in their friends’ News Feed.

Your Post Quality is determined by the percentage of your fans that engage when you post content to your Page. It is calculated on a rolling seven-day basis. The number of stars depends on how your Post Quality compares to similar Pages (for example, Pages that have a similar number of fans.)

To increase the number of Interactions and improve your Post Quality you may consider:
Making sure that your posts, whether they are Status Updates, photos, links, or videos, are relevant to your fans. Posting engaging content is the best way to get people to interact with your Page.
Posting frequently, but not posting an overwhelming amount of content that users may find spammy or burdensome to consume.
Increasing your total fan base to generate more interactions: Promote your page with an ad

However, Pages is useful in other ways. During the time my 451 Press blog died and when I put up the new site, Pages was a useful way to stay connected with some on my readers. For this reason alone, even if it seems that much isn’t happening with your Facebook Page, it is worthwhile to put it up.

The Networked Blogs app is interesting but like Pages is slow to build audience. Again, Facebook encourages you to buy ads. The advantage of Networked Blogs is that it will post your latest entry from your blog to your profile and your page automatically, which is useful.

You can also link your Facebook Page to Twitter, which will tweet automatically your latest page entries, including your Networked Blog links. Since your Page is not linked to your Facebook profile, this is a safer way to tweet your Facebook Page activity, since a previous hack of Twitter left Facebook users vulnerable to identity theft.

Facebook has its uses in promoting your blog and shouldn’t be overlooked in your promotion strategy.

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